Finances made easy

Modern accounting, designed for e-commerce brands. Automated financials, insights, accruals & advice - all in one.

We automate finances to help brands scale.

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Avarage revenue increase




Average satisfaction rate

Streamline your finances by automating your bookkeeping in minutes.

Gain real-time financial insights for smarter expense management and informed decision-making.

Automate your e-commerce bookkeeping so that you can focus on what really matters.

Getting started with Pennie


Setup & Configuration

Sign up to create your Pennie account.
Connect your QuickBooks account.
Connect your e-commerce apps.

Autonomous Finances

We establish your chart of accounts, based on your business and stage of development.
Our technology auto-categorizes up to 95% of transactions.
Our dedicated bookkeeping team will keep in touch when we need additional clarity.

Real-Time Insights

Gain real-time visibility into your financials.
Focus on growing your business with financial clarity.

Unlock your Finances

Join Pennie today and experience a bookkeeping transformation like never before.